About: Marketing Print Products
Where do I distribute printed marketing collateral? Marketing collateral are most frequently handed out in meetings and events, but they can also be mailed, and left in convenient locations—like office lobbies—for people to pick up. They’re also brought to sales meetings and networking events. The objective is to increase your message’s reach, and to leave behind your sales pitch so more people have easy access.
How do I maximize the impact of printed marketing collateral? Make sure your marketing collateral is well designed and appeals to the eye. You also want to make sure that your sales pitch is simple, clear, and prominent in the design. Then, keep on the lookout for more places and more opportunities for you to distribute your pieces.
And lastly, don’t forget to put all your contact information and resources in there for your customers. If you have online assets—like blogs or social media profiles—that you’d like people to check out, this is an opportunity to advertise and convince potential visitors to check out those pages.