Marketing Print Products

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Marketing collateral refer to the kinds of printed material you use as marketing and promotional material for your business. You put them in holders in your lobby, lay them out at trade show booths, and give them out to prospective customers at sales meetings.

Printed marketing collateral are invaluable tools when promoting your business. These include printed pieces like business cards, flyers, brochures, and postcards. Without a leave-behind to take with them, customers will definitely forget who you are and what you sell! Leave-behinds make your marketing messages more impactful.

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  • Postcard Printing Online

    Postcard Printing Online

    Postcards are a flexible marketing tool for communicating in volume. They are easily mailed or handed out to potential customers.

  • Business Card Printing

    Business Card Printing

    Business cards are a necessity when doing business. Every professional needs a stack of business cards to give out.

  • Brochure Printing Online

    Brochure Printing Online

    Brochures are a great, compact way of packaging up your information. Whether an event program or sales pitch, brochures are a great option for a printed piece.

  • Flyer Printing Online

    Flyer Printing Online

    Flyers are a professional, clean way of distributing your content. Designs for flyers often range from low-key local flyers to high-power glossy sell sheets for sales.

About: Marketing Print Products

Where do I distribute printed marketing collateral? Marketing collateral are most frequently handed out in meetings and events, but they can also be mailed, and left in convenient locations—like office lobbies—for people to pick up. They’re also brought to sales meetings and networking events. The objective is to increase your message’s reach, and to leave behind your sales pitch so more people have easy access.

How do I maximize the impact of printed marketing collateral? Make sure your marketing collateral is well designed and appeals to the eye. You also want to make sure that your sales pitch is simple, clear, and prominent in the design. Then, keep on the lookout for more places and more opportunities for you to distribute your pieces.

And lastly, don’t forget to put all your contact information and resources in there for your customers. If you have online assets—like blogs or social media profiles—that you’d like people to check out, this is an opportunity to advertise and convince potential visitors to check out those pages.