In her article, she makes the case for seven trends in web design she predicts for the future.
I’d like to take the time today to show you specifically about two of these trends that you can use to stay ahead of the curve with YOUR site.
If you can incorporate these two trends into your site, you’ll be ahead of the game.
Web Design Trend #1 – Behold the power of Scroll!
I’ve mentioned the importance of mobile for your site’s functionality before, but it’s worth mentioning again in the context of web design trends for the reason Jowita points out:
There’s every reason to expect this trend to continue as mobile takes over more of the market. Modern sites have fewer things to click, and much more scrolling. We’ll see fewer links, more buttons, bigger ‘clickable’ areas, and taller pages that expect to be scrolled.
You can easily see this type of web design trend on sites nowadays, too.
Take ESPN for example. Their homepage looks like this:
It looks like just one big site, but you can scroll infinitely from anywhere on the page. This is the future of web design.
It makes it easier to view a site no matter what type of device you’re on.
Web Design Trend #2 – Simplicity is the new direction
Ever notice how adept at using the web even the youngest of children are at this point?
Kids born after the year 2000 have essentially grown up with computers and the web design. Web users I think are now at the point where people are expecting sites to be fast and very simple. Clean web design is certainly “IN” right now, and it doesn’t seem to be going away anytime soon.
You’ll see this often, especially in homepages like this one for KFC:
Not only is the design clean and simple, but it loads quickly also. Google is rumored to be testing whether or not sites with slow load times should be ranked lower because of the poor user experience they give visitors.
The point is, if you can ensure that your site loads quickly you’ll be much better off in the long run if Google does decide to reward fast-loading sites. You don’t want to be running your business based off a site that looks like this:
Opt for the simple web design over the cluttered one, and I promise you’ll make your site’s visitors much happier.
Stay ahead of the trends with both these design examples
If you want to stay head with your e-commerce site, you’re going to need to step up and take some current web design trends and apply them to your site.
The most powerful piece of advice I can give you in regards to web design trends is to consider the user experience you want to create for your visitors.
What are your current favorite web design trends? Let us know in the comments below!