The blog team at MGX Copy have created this resource to bring readers on the Internet up to speed on the utility of print.
Mobile and internet technologies have changed the way people do business and how people connect with each other in the past 2 decades. These changes brought accessibility; tasks that used to be difficult or expensive were no longer.
Like these tasks, printing has become increasingly accessible over the past 2 decades. On the one hand, accessibility is fantastic: anyone can print. On the other hand, accessibility poses a problem: many people don’t know how to do so effectively and cheaply.
We see this problem every day on the MGX Copy phone lines. Customers send in orders all the time without the proper designs. They also want to know the differences between 80 lb. Text and 80 lb. Cover. (Hint: one is substantially thicker than the other), they see a piece of print, and do not know what kind of print company to talk to get it done.
This blog is intended for people who are total beginners, or people with a bit of experience who want to learn more. It is intended for people who want to learn how to get their prints done right, and want to learn how to add print to their communication arsenal.
Hopefully, we can save you time, money, and give you strategies to introduce or improve print as a communication media for your company.
Initially, our entries will come in the form of very specific articles about technical subjects, such as how-to tutorials for design software and answers to specific questions about paper. Customers and potential customers often have very specific questions (e.g. “what is the difference between 80 lb and 100 lb paper”), and we wanted to address the questions directly.
In the early life of this blog, we will not be following standard blog format. There may be a number of short articles that are similar to each other, just because people want to know that specific answer. However, we will work towards gathering an “authoritative” list of articles that gather a shortlist of concise and comprehensive content. Over time, we will replace the “Paper Guide” section with a “Main Guides” or “Main Articles” – so you can look forward to that.
Eventually, we will have answered many of those specific questions, and we will add in more general and current content for people to follow. We plan on adding in a broader topic base, including current events in the world of print, more advanced print subjects.
Our blog is currently a platform through which we blast answers to people’s questions about print. We want to gear it to be a useful resource to you, our readers. If you have any questions, feedback, or recommendations, feel free to contact us, and we will incorporate your ideas.